Following up from our previous blog post from our Style Event in Dubai, this post is dedicated to AMANJI a new up and coming designer in the UAE. Amal came along to talk through her range with our guests at the event in ROKA, Dubai.
AMANJI is a luxury Womenswear brand based in Dubai, focused on blazers and blazer dresses designed for women to reveal their elegance through sophisticated, refined, and chic looks.
The brand eludes femininity and is designed to inspire, encourage, and empower women
The Brand
The brand name comprises the founder’s full name (Amal Mounji) and AMANJI actually represents creativity, curiosity, charm, friendliness, cheer, and social life which all define the brand values.
With these designs I aim to make every woman feel confident whether it’s in the office, during business meetings, while dining or even at special events with some exclusive pieces.
The fundamental value is to create a unique personalized connection between inner beauty and outside elegance.
It enables every woman to reveal her unique personality by styling the pieces in her own way.
The colours used represent elegance and luxury while evoking positive, and caring emotions. They give professional vibes as well as femininity and confidence. Playful and firm at the same time, the tones radiate responsibility and consistency.
The Inspiration
Whenever I go shopping, I tend to look for clothing that I could wear formally as well as casually, while being elegant and feminine, good looking, with a good quality, affordable and comfortable to wear. I was going back home empty handed most of the time. All those criteria were impossible to find in one store or one brand.
You could either find affordable clothing but lacking elegance, quality and practicality, or very high-end clothing with beautiful designs and good quality but mostly unaffordable.
By merging all these criteria together, I was able to create a one of a kind affordable luxury brand that’s made to empower women to be ambitious, strong and independent, all by revealing their inner elegance
Our Customer
AMANJI is mainly targeted towards middle to high-end working women, business women, influencers, entrepreneurs, trend followers, moms, online shoppers, and women in general looking to reveal their unique personalities through fashion.
The most popular piece from my range is currently the black wool double breasted blazer with peak lapel details in satin and branded light gold buttons. The uniqueness of this piece lies in its ability to be styled in limitless ways and used for several occasions; it is a timeless piece that every woman needs in her closet to elevate any look.
Style Doctors wishes Amal and AMANJI a huge success in Dubai and beyond. You can shop her pieces via her Instagram page here. You can also see Amal talk through her collection here.
