Lexus Style Rebranding
Style Doctors was appointed by Lexus to re-style current team, to help on their journey to become a luxury lifestyle brand.
The Lexus Style Rebranding Brief
The mind-set around luxury is changing. While we continue to acquire objects that reflect the qualities of design, innovation and craftsmanship, we are developing an even greater interest in acquiring experiences.
At Lexus, we believe that Luxury is no longer just about the object itself: it is also about unforgettable experiences that are difficult to duplicate. Luxury is no longer about being part of the elite: it is about expressing your unique personality.
In our vision to become a luxury lifestyle brand and to create a more relaxed and empathetic environment in our centres, we are working with The Style Doctors to launch a new Lexus style direction across all of our Lexus centres and also for our Lexus brand ambassadors who represent the brand at our high profile motoring and lifestyle events.
At Lexus, we believe in the value of an amazing experience, whether it’s the exhilarating performance behind the wheel of one of our cars or one that is felt when you visit one of our Lexus centre. We look at every experience and ensure it’s extraordinary at every touch point.
New Lexus Style
“Elin and the entire Style Doctors team have completely understood our brief and transformed an incredibly varied group of people across our business – including the Lexus UK Director. As well as updating and refreshing outfits and style direction, they have also done an incredible job shifting the mind-set of our centres, from traditional to forward thinking and contemporary in line with our brand direction. We are so pleased to be working with the Style Doctors and highly commend their expertise, professionalism and willingness to drive this project forward with us” – Jasmine, Marketing (Lexus)
Lexus Management Team
Style Doctors have an up and coming project partnering with Lexus to include styling all Lexus employees from the in store sales teams across the UK. Be sure to read our previous blog post featuring Style Doctors working with Lexus brand ambassadors to see their new and improved style.