The World of DoDo
Style Doctors is continually looking for new brands to introduce to its clients and loves meeting new designers and finding out about unique items from couture garments, to one-off creations and unique pieces. Continuing on our recent theme of sustainability in fashion, the latest brand that we’ll be highlighting is DoDo who has a new home (at our home), Westfield London.
DoDo is an Italian luxury charms brand that was founded in 1994. The brand specialises in high-end jewellery for the unisex audience. DoDo’s jewellery pieces combine sustainably sourced precious metals and stones, high-end artisanal know-how, and the creativity of Italian design.
The jewellery produced by this label is aimed to tell a certain story to its owners and convey some important messages. The name of the brand has its own meaning as well. The Mauritius Dodo was a bird that that was completely exterminated by colonists and navigators. The history of the tragic destruction of a whole biological species was one of the first vivid examples of human influence on the surrounding nature. That’s why Mauritian Dodo was chosen as the symbol of the brand.
The World of DoDo
The classic DoDo line includes a series of animal shaped charms – each of these charms has its own symbolic meaning. The charms are made of yellow and pink gold. Some pieces are additionally decorated with white gold and diamonds.
“Art tells a story. It communicates a message from the artist to the viewer. In the same way, jewelry also tells a story. Perhaps it is a story we tell ourselves, or from one person to another. It speaks about values and it symbolizes emotion,” Windy Chien during the Milan Design Week at Dodo’s 25th celebration in its boutique in Corso Matteotti.
The charm bracelet can become a perfect gift for every occasion, it is easy to combine with other accessories and it would compliment every outfit. Everybody can personalise their own bracelet by combining and collecting different charms from the range of collections.
Sustainable fashion is something we’ve been discussing in a few of our previous posts and you can view them here. During Style Doctors 15th Birthday Party, guests were treated with DoDo goody bags and t shirts. See more behind the scenes video and images from our 15th Birthday here.